- Filters for the automotive aftermarket available under the Continental brand as of January 2019, manufactured by UFI Filters.
- OE-quality range covers large proportion of the European vehicle fleet
- Strategic cooperation between two premium brands.
UFI Filters the global leader in filtration solutions and the technology group Continental are pooling their strengths and have agreed on a strategic cooperation, a corresponding contract has already been signed. As of January 2019, customers will be able to procure fuel, oil, cabin and air filters for vehicles under the Continental brand name, manufactured by UFI Filters. Continental will present for the first time at Automechanika 2018 in Frankfurt am Main, Germany, this extension to its portfolio. As a global leader of filters and filter systems, UFI possesses a wide range of highly developed technological products. Carmakers around the globe rely on UFI’s know-how and experience since 1972, and its filter media related expertise is also sought-after in the motor sports sector. At aftermarket level, UFI’s portfolio covers a very high proportion of the European vehicle fleet. With its strong position as distributor, Continental Aftermarket will in future be offering this expertise and OE quality with a focus on Germany, Austria, Switzerland, Benelux and Scandinavia markets.
Giorgio Girondi, Chairman of UFI Filters, claims: “This agreement between two leading companies in the automotive aftermarket is a very important milestone in the history of UFI Filters. This strategic step by two premium brands shows that cooperation knows no geographical boundaries. That is crucial. We are really proud to see the UFI products in the renowned Continental branded box”.
“Our stated aim is to continue to expand our product portfolio for the automotive aftermarket under the renowned brand name Continental. To do this, we market only premium products that match our brand and that make sense for our customers,” adds Peter Wagner, Vice President Independent Aftermarket and Managing Director of Continental Aftermarket GmbH, to explain the background to this cooperation.
