The secrets of entrepreneurial success in China: interview with UFI Filters’ Chairman, Giorgio Girondi, for Class CNBC

Giorgio Girondi, Chairman of UFI Filters Group, tells his entrepreneurial story in an interview for the Italian TV channel Class CNBC, on the occasion of the visit to Italy of the Chinese President Xi Jinping, due from 21st to 23rd March.

UFI Filters was one of the first Italian companies to identify growth opportunities in the Far East, already in 1982 it established the first contacts with China, where today it is recognized as a supplier of excellence for Original Equipment in the automotive sector. Nowadays, UFI counts 5 industrial sites in the Country of the Dragon, with a 6th opening in the coming months, and a Research and Development center in addition to the other two in Italy and India. These numbers allow “to be one of the most developed Italian and European Groups in our sector in China” Chairman Girondi states. The secret of the entrepreneurial success in this country is “Understanding the Chinese culture. To enter their home, we must understand their mentality”, confirms Girondi, leading the Group that today counts 16 industrial sites – with 3 openings planned during the year – over 4,000 people in 16 countries, 120 specialized technicians in its Innovation and Research Centers, as well as a number of patents which this year increase to 206.

View the interview at the following link: http://video.milanofinanza.it/hp/video-milanofinanza-4/Italia—Cina–30-anni-di-esperienza-84828