UFI, a global leader in filtration and thermal management solutions, as well as in green hydrogen technologies, is proud to announce a new partnership with Eden Motorsport as a team sponsor for the 2025 Porsche Carrera Cup GB campaign. Following an impressive debut season in 2024 under the name Eden Race Drive, the team returns with a bold new identity, a powerful lineup, and their sights firmly set on both the Drivers’ and Teams’ Championships.
The talented British driver Will Martin
Leading the charge once again is Will Martin, who will race on board of the UFI branded Porsche 992 GT3 Cup car. The young driver proved himself as a standout talent last year with multiple race victories and a consistent front-running presence. At just 23 years old, Will Martin is already one of the brightest stars on the Porsche Carrera Cup GB grid. With multiple wins under his belt and a fearless racing style, Martin has grown into a serious championship contender. After an exceptional 2024 season finishing 4th overall with 4 outright wins, Martin returns as one of the main title protagonists, ready to build on the momentum and chase championship glory in 2025. His return to Eden Motorsport this year represents the continuation of a successful partnership—and a real chance to take home the ultimate prize.
The team—formerly Eden Race Drive—has rebranded to Eden Motorsport for the 2025 season. Despite being newcomers to the Porsche Carrera Cup GB grid last year, they quickly made their mark by finishing as the second-best team overall. This year, with a strengthened focus and the backing of UFI , Eden Motorsport is all-in for the top step in both the Teams’ and Drivers’ standings.
About Porsche Carrera Cup GB
The Porsche Carrera Cup GB is the most high-profile single-make championship in the UK, where all drivers compete in identical Porsche 992 GT3 Cup cars, putting pure driving talent and team execution in the spotlight.
It runs alongside the British Touring Car Championship (BTCC) as part of the hugely popular TOCA package – one of the UK’s leading motorsport event organisers – attracting large live crowds, national TV audiences, and extensive media exposure.
Dino Zamparelli, Team Manager at Eden Motorsport and UFI Brand Ambassador, said: “We’re excited to be working with such a prestigious brand like UFI for the 2025 season. Having worked closely with them for a number of years, it’s fantastic to continue and grow the partnership under the Eden Motorsport banner. We’re also really looking forward to challenging for the title with our driver Will Martin, counting on the support of UFI as partner, it’s going to be a big season for us, both on and off the track.”
Karl Ridings, Sales Director & General Manager UK & Ireland – Aftermarket, comments: “We are thrilled to return to the Porsche Carrera Cup GB this year, marking a continued commitment to the world of racing for UFI . Our partnership with Eden Motorsport is one we are truly excited about, and we have complete confidence in their potential. With the incredibly talented Will Martin behind the wheel and the expertise of Dino Zamparelli leading the team, we’re looking forward to an adrenaline-fueled season ahead. Our partnership with Eden Motorsport reflects a shared passion for engineering excellence, innovation, and high-performance competition. ”
About Eden Motorsport
Eden Motorsport is a rising force in British motorsport. After launching their Carrera Cup GB campaign in 2024, the team quickly gained recognition for their professionalism, competitive spirit, and ability to challenge established names in the series. The team’s rebrand for 2025 signals their intent to take things to the next level—both on and off the track.
